Burn it down! Revolutionary Marketing Strategies Over Evolutionary Tactics
Join us at IDL in our ground floor gallery space for an evening exploring the Future of Consumer Interaction. Our heritage in the Oregon trail reminds us that our great state is founded on building opportunity from the ground up, and while the vehicle to get there has modernized since the days of covered wagons, that opportunity still stands. We see it in the brands, big and small, who have built businesses in Oregon and found success bringing second to none products to consumers around the globe. But in an ever-evolving industry, Oregon’s prime brands will face the challenge and opportunity of resonating with their consumers in uncharted territory.
REGISTER HERE (FREE) - https://www.eventbrite.com/e/the-future-of-consumer-interaction-a-built-up-festival-community-event-tickets-37743808748
For the past decade, brands and marketing organizations have attempted to evolve their thinking in order to address a change in culture, a turnover in generation and the onset of new technologies in the marketplace. The problem that poses is much more complex, the market is changing faster than we could ever evolve, and we need to burn down our old ways of thinking. We need to apply a strategy that’s based on today’s culture, market and the way that people behave… this wave is on top of us! It all amounts to a revolutionary strategy, and it means a change in how we measure the impact of marketing activity, attract attention and connect with consumers. It requires that we replace the old foundation of marketing, based on above-the-line advertising, with something new.
Sip on complimentary wine and beer and enjoy a creative installation that considers modern renditions of a covered wagon while IDL Executive Creative Director Alex Vera prompts a conversation about the past, present, and future of brand/consumer interaction.
