Join the UofO for an engaging and enlightening panel discussion on how to take your product idea from a sketch pad to retail. Steve Woodside — recently retired from Columbia Sportswear with operations, supply chain, and manufacturing experience. Patrick Kruse — Founder and head of R&D at Ruffwear. Patrick brings the perspective of an entrepreneur and business leader to the discussion as he’s built the company through bootstrapping and smart product development and growth. Kimberly Barta —has scaled global iconic brands by leading marketing efforts for Dr. Martens and SOREL. Wilson Smith — Footwear designer at Nike and the instructor for our Sports Product Management Intro to Design Course.